Tenniscore takes Centre Court
Tennis is a sport long associated with fashion and style. From Slim Aaron’s iconic lens capturing the tennis adoring socialites of the 50s and 60s to Anna Wintour’s love of the sport, shining light on tennis players in VOGUE magazine as well as tennis style by proxy. Now in 2024, with films like Challengers leading the herd, the “tenniscore” aesthetic is more rife than ever, and nowhere is that bettered than during grass court season, and specifically Wimbledon.
With less than a week to go before Wimbledon officially begins, things are heating up both on and off the court, especially when it comes to style. And while the official fussiness around Wimbledon’s dress code can ruffle feathers (as far as the players are concerned), many fans who are just getting into the sport are finding that these more timeless and traditional tennis staples look just as elegant off the court.
For centuries, tennis has personified luxury and living a life of leisure. A sport often associated with country clubs or exclusive sun-drenched beachside hotels. In other words, outside of being a pro, tennis is considered very much a jet-set activity and represents an easygoing grandeur. Wearing an all-white tennis outfit set against the back-drop of a freshly cut grass court is certainly an aesthetically pleasing snapshot. Historically, the wearer’s ability to keep their kit free of stains was interestingly once a marker of wealth.
Fast forward to 2024 with the resurgence of “tenniscore” style and a rising interest within the sport in general. Exciting innovation has followed suit and Uomo Sport / Donna Sport are certainly leaders in this hybrid new trend. As a brand, we have expertly married on- and off-court style, mixing cutting edge technical wear with luxurious Italian fabrics and a timeless elegance in design, yet still serving up-to-date influence. No tennis pun intended!
Tennis dress codes, no doubt, will continue to inspire the runways, but the beauty of Uomo Sport / Donna Sport is showcased in the quality, technical performance and timelessness of the brand. We have selected traditional silhouettes such as the tennis dress, the crisp white polo, pleated tennis skirt or V-neck cable knit sweater that will always remain relevant in style. Even the classic tennis visor, we have given ours a modern but elegant twist to be styled just as frequently off the court as it is on.
Take advantage as grass court season remains Centre Court and shop our collection here:
